How Much Do Twitch Streamers Make. How to get money from subscribers on twitch

Note: The above criteria of the Twitch Affiliate Program do not guarantee admission to the program. This is just the minimum required for the application.

How To Make Money On Twitch

If you want to learn how to make money on Twitch, you’ll love this guide.

Unlike some business models, streaming is relatively straightforward.

If you do everything outlined in this guide, you could earn enough money streaming gaming on Twitch to quit your daily job – and if you’re really committed, you might even earn a lot of six digits a year, like some popular streamers.

Note: This article uses the terms “streamer” and “broadcaster” as synonyms. They’re both referring to the same thing – someone streaming games on Twitch.

What Is Twitch?

Twitch is the world’s leading live streaming platform for gamers.

You don’t need to sign in to watch people from all over the world play your favorite games, but creating a free account allows you to contact your favorite streamer directly or stream your own content.

Twitch also has premium subscription options that unlock bonuses and freebies on certain games and allow users to support their favorite streamers.

Twitch has an average of 1.1 million viewers per day and over 4.5 million broadcasters per month. The platform has grown by more than 60% year-on-year for two years in a row and is not stopping.

Twitch’s growth just jumps into a higher gear, and that increase means more opportunities for new players like you to start earning real income from their favorite entertainment.

Most likely you will get to the point where it feels like it isn’t working. This is normal! You are basically an entrepreneur now, and entrepreneur travel looks something like this:

Do Twitch Streamers Get Paid for Views?

To earn money on Twitch, you must first become a Twitch Affiliate. Their affiliate program allows you to earn money while streaming. It’s also the first step to joining the Twitch Affiliate Program where your earning potential is even higher.

  1. a total of at least 500 transmission minutes in the last 30 days
  2. an average of 3+ concurrent viewers in the last 30 days
  3. A minimum of 7 days of broadcasting in the last 30 days
  4. At least 50 followers
  1. A minimum of 25 hours of streaming in the last 30 days
  2. A minimum of 12 unique days of transmission in the last 30 days
  3. an average of 75 viewers in the last 30 days.

Note: The above criteria of the Twitch Affiliate Program do not guarantee admission to the program. This is just the minimum required for the application.

What can you expect on Twitch?
A typical “expert” streamer makes $ 3,000 to $ 5,000 a month playing 40 hours a week.

Average streamers will earn around $ 250 in ad revenue per 100 subscribers or $ 3.50 per 1,000 impressions. To start earning money on Twitch, you need around 500 regular viewers.

How Much Do Small Twitch Streamers Make?

“Little” Twitch streamers typically have 50-100 subscribers and can earn around $ 500 per month. “Real money” comes when you have enough viewers to monetize your ad and subscription revenue.

The larger Twitch streamers, the more likely they are to have sponsors, resulting in a significant increase in revenue. This is an additional income stream in addition to advertising, subscription, donation, and game sales. As you might expect, the more income streams you have, the more you earn.

Do Twitch streamers pay tax?
Yes, like any other income earned, Twitch streamers must report this to the IRS. This includes money earned from advertising, donations, tips, sponsorship, and any other source of income. Twitch streamers also report as independent contractors, meaning they pay the full tax instead of sharing it with their employer.

Many new creators, as they learn how to stream on Twitch, wonder how they can make money on the platform. On your Twitch Affiliate to Twitch Affiliate pathway, you should constantly improve your content, whether you’re playing games or streaming IRL. As your audience grows, both Twitch viewers and sponsors will want to support your channel financially.

How Do Twitch Streamers Make Money?

Twitch streamers often make money through crowdfunding subscriptions, Twitch Bits, and donations. They also generate revenue through advertising, sponsorship opportunities, selling their merchandise, affiliate marketing, YouTube videos, and offering live streaming services to other broadcasters. Once they start hitting the Twitch $ 100 payout threshold on a regular basis, they will be paid out once a month.

In a StreamScheme survey, 53% of Twitch Affiliates with less followers said they generated most of their income through subscriptions. The remaining 47% was split between bits and donations.

Here are the most common ways streamers on Twitch earn money:

1. Streamers Earn from Subscriptions

Twitch allows its influencers to provide exclusive benefits (bonus videos, emotes, etc.) to viewers who subscribe to their channel. Subscriptions start at $ 4.99 (Twitch has two additional tiers of $ 9.99 and $ 24.99). Twitch broadcasters receive 50% of each subscription fee. After becoming a known Twitch partner, you may be able to negotiate a higher percentage of what you can earn from subscriptions alone.

Note: Every September, Twitch is hosting a Sub-Season event where subscriptions are offered at a discount for new subscribers. This will usually help channels that are striving to achieve certain milestones.

Sub Incentives For Twitch Users

There are several ways to encourage viewers to subscribe to your channel. Common incentives include custom Twitch smilies and badges for membership and ad-free viewing

You can also create unique bonuses for people who have financially supported your channel. While you should treat all your viewers with respect and gratitude, people will understand if you give your subscribers preferential treatment. Here are some ideas:

  • Twitch only allows streaming to subscribers. Set times when you only create sub-content. Make it something special for the rest of your work. Don’t overdo it as it can alienate the rest of your community.
  • Allow subscribers to interact with you on your stream. Let them join you in your game or let them ask for songs from your playlist. Create a haiku for them on the spot or set up a dedicated Discord channel for them. There are many ways to interact with your community. Get creative and come up with something unique.
  • Always thank those who subscribe. Show sincere appreciation. Not only will this encourage viewers to continue subscribing, but it can inspire others to subscribe as well.

2. Make Money Through Twitch Bits

Bits are an alternative way to tip for your Twitch followers. Viewers buy them directly from the platform, without having to leave the site and give them to a streamer of their choice. Each bit counts for one penny USD. As a bonus, users receive special Twitch badges when they give away their beats. Twitch users can donate the beats to any streamer who is part of the affiliate program.

As an incentive to subscribe or donate, streamers can set up broadcast alerts that will display the viewer’s name and activity. Twitch Alerts can add a lot of character to your stream and show viewers that you are going to take the extra step for them.

Frequently Asked Questions

How Do You Start Making Money on Twitch?

You must be a Twitch Affiliate to start earning money on Twitch. This will allow you to receive payment for Twitch subscriptions and bits through Twitch while you have fun streaming your favorite video games live. The better your content, the more you can earn.

How Hard is it to Make Money on Twitch?

While it’s relatively easy to make money on Twitch, it does take some time and effort to start earning at a level where you can make a full-time income. That being said, having a growth strategy for your channel, you’ll usually find a way to earn money by playing video games.

How Many Twitch Followers Do You Need to Make Money

While there is no set number of followers you need to earn money on Twitch, many streamers start making monthly payouts on Twitch when they reach 800-1200 followers. Your goal should be to build a strong community around your content by playing games that your viewers want to watch.

It’s like sponsorship, but instead of just paying to show your product, you have to get people to buy it. If you have a lot of followers, an affiliate relationship can often be more profitable as you can earn more from commissions than from sponsorship.

Who are the richest streamers on Twitch?

Thanks to a recent leak from Twitch streamers, we have a general idea of ​​how much the platform’s top streamers have earned since September 2019.

Critical Role Cast Members

At the top of the list are the passionate actors voicing Critical Role.

Here are the top 10 platform builders:

  • Key role – $ 9,626,712.16
  • xQc – 8,454,427.17
  • Summit1g – $ 5,847,541.17
  • Tfue – 5,295,582.44
  • NICKMERCS – 5,096,642.12
  • Ludwig – 3 290 777.55
  • TimTheTatman – 3,290,133.32
  • Altar – 3 053 839.94
  • Auronplay – 3,053,341.54
  • Lirik – 3,500 984 653.70

the top 10 streamers on the platform are male-dominated, with Pokimane and Amouranth lagging behind at 39 and 48, respectively. This puts the top two female streamers on Twitch by millions of dollars behind top male streamers.

If you’re looking for bonus money while doing something you love, Twitch can absolutely get it for you. However, it can take years to achieve a financial level like xQc.

Finally, you’ll add a “Donate Now” button so that your subscribers can easily see it. It’s a good idea to set a minimum donation amount of at least $ 5. That way, you won’t get inundated with spam donations.

Monetizing Your Twitch Account

How to make money on Twitch

How does Twitch and the stars of its 1.5 million streaming channels make money? In the case of Twitch, advertising dollars come in part from placing individual games on their sites. The developers of these games pay Twitch for the exposure that the site provides them.

If you are a user, you will share with Twitch any ad revenue your channel generates. In the broadcast dashboard, you can change your channel settings to reflect the number of ads you want to play per hour during the video stream (usually three ads).

The ad revenue generated by visitors watching your channel and clicking on your ads will be shared between you and Twitch and paid by Twitch to your PayPal account. If you want to add links that viewers can follow to buy specific games, you can also monetize those clicks. Twitch is owned by Amazon, so these links will lead you to buy the Amazon game.

If visitors to your channel are using ad-blockers, not watching the ads played, and not clicking any referral links, it will be much harder for you to earn money on Twitch.

In addition to ad revenue, there are other ways to earn money on Twitch. Once you have an established brand and a large group of followers, brands can start coming to you with sponsorship offers. They may offer free games or hardware, and if you are lucky, they may even offer payment. Once you have a high level of success on Twitch, you can hire an agent to help you negotiate these contracts.

As your followers grow, you can also sell goods, independently or through the Twitch Affiliate Program (more on that below). As mentioned, you can also get brand deals from video game publishers / developers who will pay you to play, promote and discuss their games. (It’s a good idea to disclose such agreements as they arise so that your viewers will keep their trust in your channel and cover your legal bases).

You can also make money on Twitch by receiving donations from your fans and subscribers. You need to enable this feature on your channel, and senders typically use PayPal to process donations from viewers.

The Twitch Partner Program

OK, so we covered the basics of Twitch. With a fair amount of followers, you can apply for the Twitch Affiliate Program. This allows viewers to subscribe to your channel and earn money in the process. Again, you’ll be sharing your revenue with Twitch, but when you have subscribers, you earn money each month, whether or not your subscribers watch videos and commercials. As an affiliate, you also have access to help launching your promotional campaign and greater control over video quality.

In return for paying $ 5 a month and subscribing to your channel, viewers get access to special benefits such as subscriber-only chats and unlimited access to your broadcast archives. They even get special emotes that they can use on your channel.

Of the site’s 1.7 million active broadcasters, approximately 12,000 are affiliates. It’s a fairly tough chance, but Twitch is giving guidance to potential candidates. The site claims to be looking for broadcasters who “engage in chat, develop strong communities, and find creative ways to stand out from the crowd.”

According to the Twitch Affiliate App page, the basic partnership requirements are:

  • average simultaneous viewership of 500+
  • Regular broadcast schedule at least 3 times a week
  • Content that complies with the Twitch Terms of Service and DMCA Guidelines. (DMCA means the Digital Millennium Copyright Act; Twitch makes sure broadcasters are on the right side of the law)

There are several ways to encourage viewers to subscribe to your channel. Common incentives include custom Twitch smilies and badges for membership and ad-free viewing

Things To Consider

Earning money on Twitch won’t be easy, but it’s possible if you stick to it. Twitch works like anything else – building followers takes time and consistency. You can’t just do a few live streams and expect to start earning thousands of dollars each month.


If you are serious about earning money on Twitch, your first goal should be to join the affiliate program. Once you’re an affiliate, you can start earning money from subscriptions, beats, and game sales.

And from there you can go to the Twitch Affiliate Program. Being a Twitch partner will give you access to more opportunities to grow your channel and earn. It will also help you stand out among potential brand sponsors.

In the beginning, the most important thing to focus on is creating great content and engaging your subscribers. It will take time to build a follower, but if you stick to it, your hard work should pay off in the end.

Making Money Guides

Information as of September 30, 2021.

Our in-house research team and local financial experts work together to create content that is accurate, unbiased and up to date. We review all stats, quotes and facts using trusted essentials to make sure the information we provide is correct. For more information on GOBankingRates processes and standards, see our editorial policy.

  • Twitch Followers. 2021. “Top 20 Twitch Streamers Who Make Money.”
  • CNBC. 2019. “A history of, games, live streaming and YouTube.”
  • Business application. “Twitch Affiliate Program.”
  • Cramp. “A Twitch Associate.”
  • The Ninja team. “Buy it all – Team Ninja.”

If you are serious about earning money on Twitch, your first goal should be to join the affiliate program. Once you’re an affiliate, you can start earning money from subscriptions, beats, and game sales.

How to Build an Audience on Twitch

If you really want to know how to make money on Twitch, it all comes down to this: get a big audience.

Honestly, it takes a tremendous amount of time and work – and even then success is not guaranteed.

But how do you build a community and increase your Twitch viewership? Here are the 4 best practices that you should follow.

1. Find Your Niche

To get attention, you need a way to stand out from the crowd. So look for ways to carve a niche for yourself.

For example, perhaps you are becoming an expert at a new game that is gaining ground. Or maybe you are not the best player, but you are witty and funny.

2. Build a Following on Other Social Media Accounts

Compared to many social media platforms, Twitch offers very few ways to promote your streams. So go out to other platforms to get your audience.

For example, you can build your YouTube audience or increase your Instagram followers. You can then promote your Twitch broadcasts to your followers.

Let’s take Real Summit1g – he often shares the most interesting moments from a stream on his Instagram account:

How to earn money on Twitch: Real Summit 1g

3. Network with Other Streamers

Connecting and supporting other ambitious and popular streamers is a great way to generate new opportunities.

For example, if you connect with another broadcaster and are active in their chat, the broadcaster and their viewers can visit your channel and follow you.

Plus, if you make friends with other streamers, you can connect your channels and host each other. This will help cross-pollinate your audience and attract new ones.

4. Engage Viewers

Every time a new viewer joins your stream, you have the perfect opportunity to turn them into a real fan who subscribes to your stream and promotes it to their friends.

So get them involved in any way possible.

Ask viewers questions, reply to chat comments, tell jokes – ultimately create very fun content to get viewers watching regularly.

Summary: How to Make Money on Twitch

Earning money on Twitch is hard. However, with your hard work and dedication over time, you can earn some money from your streams.

If you want to know how to make money on Twitch, here are 10 ways to do it:

  1. Collect donations using third party services like PayPal and DonorBox
  2. Create and share YouTube streaming clips to monetize YouTube advertising
  3. Encourage viewers to become “Patreons” by offering rewards
  4. Earn more by promoting affiliate links
  5. Collaborate with brands to monetize influencer marketing
  6. Grow your Twitch subscriptions
  7. Encourage viewers to give you Twitch Bits
  8. Promote games to earn money by selling games
  9. Receive money from Twitch ads if you become an Affiliate

When considering how to monetize streaming on Twitch, remember that top streamers regularly create content on other platforms to increase their viewership. They also work hard to create entertaining broadcasts and build a community.

What kind of content do you create on Twitch? Let us know in the comments below!

Rate article