The hidden catch is that Wish tracks its customers’ buying habits and uses this data to display personalized ads on social media platforms.
What Is Wish.com? How to Buy or Sell on Wish.com
Open the Wish.com shopping site and you will find yourself browsing through a wide variety of products that you don’t know if you need them or not. Cheap perfume, handmade blades, and $ 10 winter coats were what I found on my first login. But that’s according to my preferences; Wish will provide a personalized list of items based on your purchasing activities and demographics, creating a set of outrageously cheap products just for you.
If you’re a little confused about Wish.com’s concept, I don’t blame you. Therefore, I wrote this article to review Wish carefully and inform you exactly what kind of eCommerce platform this website is.
In 2019, Wish.com was ranked as the third largest US e-commerce market by sales, so if you know a thing or two, you may find a new market to sell your products. I can tell you upfront that Wish has a lot of potential if you want to offer low-priced products to US buyers.
No more spoilers! Let’s see everything we need to know about Wish.com!
What is Wish.com?
Wish.com is an online shopping site that allows consumers to make purchases directly from sellers. Users can shop via the mobile app or website, but the company has indicated that the platform is definitely mobile-centric, taking inspiration from the endless Instagram channel.
Wish.com was founded in San Francisco in 2010 by Piotr Szulczewski (current CEO) and Danny Zhang (former CTO). Wish has since become popular all over the world thanks to its unique browsing technology. As of August 2019, the company’s assets are estimated at approximately $ 11.2 billion.
The platform is known for offering a wide variety of goods that have made a name for themselves on the Internet thanks to bizarre ads seen on Facebook and Instagram. Users saw themselves targeted by Wish ads for worms, adult diapers and even sex toys (?!). That and the fact that Wish products are often incredibly cheap as they allow retailers to sell them directly to consumers.
The company has become a huge icon in the eCommerce industry, and at the same time is not comparable in size to other market platforms such as Amazon or eBay. The top sellers on the site are from countries like China, Indonesia, Myanmar as sellers still find Wish.com a fantastic place for sellers to find buyers looking for a cheap product. There are over 200,000 retailers offering their products on Wish.
Wish products are typically small items with a low shipping cost. Due to the mutual agreement between the US Postal Service and China Post, goods weighing less than 2 kg may have lower shipping fees. Often these products have a standard shipping option that takes 2 to 4 weeks, but there is also an express shipping option of 5-8 days.
Another notable feature of Wish.com is the Wheel of Fortune-style game – Blitz Buy, which adds a layer of gamification to offer users additional discounts on the best items. Also, if users refer friends successfully, they can earn $ 100 in Wish Cash. The site and application have gained over 300 million users worldwide.
Moreover, another thing that should not be taken lightly is the shipping costs! Just because you found a shirt for 150 doesn’t mean you can make the deal.
What Is Wish?
Wish (wish.com) is an online marketplace for anything you can imagine. From hair extensions to selfie lights and laptops, his inventory seems endless.
Since its inception in 2010 by former Google and Yahoo developers, Wish has grown to $ 17 billion.
It is famous for its low prices for so-called expensive items. However, the products do not come directly from Wish itself; instead, they are sold by different sellers. Wish takes only a fraction of their profits.
Why Are Items So Cheap on Wish?
Go to Wish now. See how often some items have their price crossed out? Wish sellers have lowered this “original” price to almost zero. Remember that sellers have the option to set any original price.
For example, take a look at this smartwatch. Its price has reportedly been lowered from $ 499 to just $ 38:
You are probably wondering why Wish retailers can have such low prices. While many products are made from the cheapest materials available, low prices also have a lot to do with where most products come from: China.
china’s soft labor policy allows retailers to produce massive amounts of goods at very low cost. Wish products are often shipped by the seller, saving them from keeping a physical store. Products may also be stored in Wish’s warehouses and shipped immediately after the customer has placed their order.
Searching YouTube for Wish unpackers can give you an idea of the quality of Wish products.