How to publish a book on Amazon and earn money for each sale. How to be a publisher on amazon

If you’re a hardcover author looking to sell hardcover copies of your book on Amazon, check out our guide to hardcover printing with Kindle Direct Publishing.

Amazon Publishing: What Is It Like to Get Signed By Them?

Most book sales these days are on Amazon, so there’s something incredibly attractive about the same company publishing your book. Fortunately, while Amazon’s algorithms may seem mysterious, the operation of Amazon Publishing (one of the largest publishers today) is less obscure – thanks to the views of the authors who have worked with them.

This post will delve into the activities of Amazon Publishing (or APub), giving you some insight into what it’s like to work with them from Natalie Barelli (whose crime novel Until I Met Her was picked up by the APub thriller) and Eliot Peper (whose series Analog was signed by their science fiction and fantasy publishing house).

And on that note, let’s learn a little more about APub and the various overprints.

What is Amazon Publishing?

Amazon Publishing is Amazon’s publishing unit. Founded in 2009, it comprises 16 publishers that publish fiction, non-fiction and fiction for children around the world.

A quick note: when most people think of “Amazon Publishing”, they think of self-publishing on Kindle Direct Publishing (KDP), Amazon’s self-publishing platform. But APub has nothing to do with self-publishing. On the contrary, APub publishing houses operate on the same principles as traditional publishers (think Penguin Random House, Hachette etc.). They buy the rights to the books they publish (sometimes by paying an advance), and then pay the authors royalties from the sale of their books.

Amazon Publishing Imprints

Each Amazon Publishing company specializes in a specific genre or type of book. Let’s take a closer look at them.

Amazon publisher | Overprints

Amazon Publishing – General fiction and non-fiction covering many genres
Stand out with the title: One Indian Girl by Chetan Bhagat

AmazonEncore – publishes works from out of print
Stand out title: Paul Kemprecos Emerald Scepter

Amazon Original Stories – Short Stories and Non-fiction
Stand Out by title: Ricochet Joe by Dean Koontz

Little A – Literary fiction and non-fiction
Stand Out by title: After the Viet Dinh Disasters

Amazon publisher | Overprints 2

Amazon Crossing – publishes the best-selling and award-winning books in translation in the United States
Standout title: A River in Darkness: One Man’s Escape from North Korea by Masaji Ishikawa

Amazon Crossing Kids – Amazon Crossing’s sister, specializes in translating children’s books into English
The title is: A Tiger Like Me by Michael Engler

Two Lions – Books for children up to 12 years old
Stand out with the title: You Are (Not) Small by Anna Kang

Skyscape – teenagers and young adults
Stand out with the title: The Hundredth Queen Emily R. King

Amazon publisher | Overprints 3

47North – science fiction and fantasy
The title is: Secondborn by Amy A. Bartol

Thomas and Mercer – Mysteries, thrillers and detective stories
Stand out with the title: My Sister’s Tomb by Robert Dugoni

Jet City Comics – Comics and graphic novels
Stand out with The Hedge Knight by George RR Martin and Ben Avery

Montlake – Romance
Stand out with the title: Crazy Little Thing by Tracy Brogan

Amazon publisher | Overprints 4

Lake Union Publishing – Contemporary Fiction, Historical Fiction, Diaries, and Popular Non-fiction
Stand Out by title: In Farleigh Field by Rhys Bowen

TOPPLE Books – highlights the voices of women of color, non-gender, lesbian, bisexual, transgender and queer
The title is: Tomboyland by Melissa Faliveno

Amazon publishing seems to be highly appreciated by authors signed by their publishing houses. Entering into an agreement with them does not guarantee the sale of your book, and some authors report a flat line when purchasing their titles.

How to publish a book on Amazon and earn money for each sale

Self publishing on a laptop

Amazon is not only an online store. It started out as an online bookstore and, building on those roots, is also a book publisher. However, unlike a traditional book publisher, where you have to convince a purchasing editor to offer you a contract to publish your book, anyone can publish the book on Amazon by themselves.

How to publish a book on Amazon

You’ll need to create an account with Amazon Kindle Direct Publishing and then upload and publish your completed book. Then anyone can buy and download your Kindle book. Here’s everything you need to know.

Kindle Direct Publishing (KDP) is Amazon’s self-publishing system. If you want to publish your book to the Kindle platform, you’ll need to start here.

  1. Open the KDP website in the browser.
  2. The easiest way to use KDP is to link it to your existing Amazon account, so click “Login” and use your Amazon credentials to set up your KDP account. If you do not have an Amazon account, click “Register” and follow the instructions to create an account.

Kindle Vella is Amazon’s entry into the “serialization market”, competing with Wattpad or Radish for readership consisting mainly of young readers. So what’s the difference between the Kindle Vella?

Create a new title

In the KDP dashboard, you will immediately see a section called “Create New Title” with two options below: Kindle eBook or Paperback. For the purposes of this tutorial, we will only cover setting up your eBook, although the process for paperback books is quite similar. (We also have an entire post on publishing books through print-on-demand services if you want to check it out.)

After selecting the type of book you are creating, you will be taken to a page with three separate tabs with all the details of the book. We’ll get into them soon, but stay on the first tab for now and put the book’s title and language in the first two boxes, then you’re on your way!

Enter your book description

Video thumb S1xf4O4D1u8

The rest of this first tab is where you enter all the information about your book. This includes, but is not limited to:

  • if it is part of a series;
  • recommended age range of readers and
  • any additional contributors who worked on your book, such as a book illustrator.

But the most important thing you need to add is the description.

Amazon’s book descriptions are basically what you’d find if you flipped a paperback book – that is, a note. I won’t delve into the art of creating a book description here (just check out this post!), But once you know what you want to say, take a moment to dress it up: Amazon lets you use bold and italics to make your description visually appealing so take advantage of this.

A bold headline statement, catch, or social validation is a common approach used in best-selling traditionally published books – there’s no reason not to emulate them.

Amazon self-publishing | Product description Amazon David Grann

The statement “# 1 New York Times bestseller” is bold to attract readers.

No. However, they accept applications from agents and literary scouts. We know from our contacts that APub publishing houses are actively looking for original content as long as it is first checked and represented by an agent or scout.

Things That Surprised me About Publishing on Amazon:

Formatting was easier than expected. I uploaded a Word document directly to Amazon and had very few, if any, formatting issues.

Editing the content itself is more difficult than I thought and more frustrating. I should have hired an editor right from the start. Lesson learned.

Relatively speaking, non-fiction or self-improvement ebooks like mine are just a tiny chunk of the self-publishing ecosystem. On various e-book pages, you often see 10 or 15 book categories, and non-fiction is just one. Sometimes it will be two, but this is rare. Whereas fiction will be divided into romance, sci-fi, mystery, horror, fantasy and many more. Each of these categories has tons of books and tons of readers and followers.

The Verdict: Is It Worth it to Self Publish a book on Amazon’s KDP Platform?

Based on the pros and cons above, I would say that if your only goal is to share the information you know and turn it into income, you are better off getting into consulting, coaching or creating a video course that you can sell for a much higher price than an eBook.

However, if you have some spare time and feel that being able to pinpoint the fact that you are an author posted on Amazon will help boost your qualifications or career, then it’s worth it.

It’s also worth self-publishing on Amazon if you can take advantage of the clicks and impressions your eBook receives to speed up your next endeavor. Got a newsletter or email list? Include for free in your book and offer it in exchange for registration by e-mail.

So overall, it was worth publishing my short eBook on Amazon, but I’m glad I stopped writing the book I originally planned – “Career Change at Any Age” – because it would take months, and it wasn’t worth it in this format.

After selecting a shorter topic to write (quotes and tips for self-improvement), I’m glad to have something to offer and sell.

This self-publishing process on Amazon will also give me experience in introducing, marketing, and selling a product… which is extremely valuable. I didn’t have this experience before.

But publishing your book on Amazon yourself is by no means a “home run” game. Amazon’s highest-paid authors have a book series and have spent years building it. And the best-paid authors on Amazon KDP are usually fiction writers.

Glad I did, but don’t expect another book anytime soon. A video course is more likely.

While traditional publishing took its time and was once the only publishing option for a book, the current system is for the next Stephen King – not for those with a value that can be shared with the world.

Amazon Self Publishing Summed Up

If you want to self publish to the largest online store, you need to understand how they work. SPS understands this well and trains our students well in the Become a Bestseller program. Experiment with these strategies to determine the price of your book and it will ensure long-term success.

Need help getting your book’s best seller status on Amazon? Check out the training below!

Write and publish your book on Amazon!

The first step to getting your book published on Amazon is WRITING IT.
In these video activities, you will (1) choose your book idea, (2) learn how to organize your ideas into chapters, and (3) get tips for publishing on Amazon!

So we put on our khakis, loaded the river boat, and are ready to guide you through the jungle – starting with how to publish a book about the Amazon, in the most literal sense of the word. Fearless authors, be prepared to hit the publish button with confidence.

Who gets to be the default seller in the Buy Box?

Amazon names the default seller in the Buy box – the one who acquires a business when a customer clicks “Add to Cart” without looking for any more options – “Winner in the Buy box.” It uses an algorithm to pick a Buy Box winner for each product it sells, prioritizing sellers who offer low prices, use Amazon Prime, have good customer reviews, and keep their products in stock. It also requires that items sold by Buy Box winners be new, unused, and only approved resellers can compete for the Buy Box. Sometimes Amazon itself wins the Box, and sometimes third-party sellers do.

When I asked Amazon about winning a Buy Box for the books, a company spokesman sent me this statement and asked me to print it in full:

For many years we have been listing and selling books, both new and used, from external vendors. Recent changes allow sellers of new books to be “featured” on the book details page, meaning our bookstore now works just like the rest of Amazon, with third-party sellers competing with Amazon to sell new items. Only offers for new books can be highlighted.

However, the Authors Guild points out that “Amazon does not sell or stream copies of movies and TV shows that are distributed by anyone other than an authorized distributor,” so the bookstore doesn’t work exactly like the rest of Amazon. Update: Following the publication of this story, an Amazon spokesman contacted Vox to refute the Authors Guild statement, noting that Amazon allowed third-party sellers to win a Buy Box for “other physical media categories, such as DVD and CD, as well as all other categories on Amazon. “But allow that” digital content, including e-books, movies and music, is licensed directly from the rights holder.”

If the author and publisher aren’t making money from book sales on Amazon, who is?

Here’s what happens to your money when you buy a book from Amazon itself: a percentage of the cost goes to the publisher. (Amazon’s terms vary by publisher, but that share is typically around 60 percent.) The publisher uses this money to pay the author, cover his expenses and contribute to his margin. Amazon collects the remaining 40 percent for its own use.

Here’s what happens to your money when you buy a book through Amazon, but from a third-party seller: Amazon receives 15 percent of the total selling price, including shipping, plus a flat rate of 400.85 each. The rest goes to the external seller. Not a cent goes to the publisher, which means nothing goes to the author – but Amazon has earned it anyway, with no shipping and storage costs.

Amazon provides a collection of categories and subcategories to choose from. As with selecting keywords, your goal is to search for popular areas that don’t have a ton of competition.

Who can work with Amazon Publisher Services?

As mentioned in the previous paragraph, APS is not open to working with any or all publishers. Large and midsize companies can use this platform, however, it is not suitable for small publishers.

Even if we consider large and medium-sized publishers, there are some caveats. For example, publishers wishing to use TAM should have partner contracts in place on demand. Similarly for medium publishers, AMU is a good platform, but again it’s an invite-only platform, which makes it difficult to access. UAM is basically intended for publishers who represent their website and have Google Ad Manager as their ad server.

Bonus: Amazon vs. Google

While Amazon is new to the advertising industry, its exponential growth shows that the company has broken code in order to be successful. However, Google’s many years of experience help maintain its first position in the digital advertising market.

amazon vs google

source: WebFX

Amazon’s eCommerce service plays a very important role when it comes to its recent popularity. This is the reason why advertisers get a 10% conversion rate on Amazon, compared to a much lower number on Google – 3.75%.

A recent Digiday study found that advertisers are increasingly directing their search budget to Amazon from Google.

The increased interest of advertisers in Amazon is the reason why publishers are starting to use Amazon’s services.

While Amazon seems to be winning the “product finder” ads (mostly for the benefit of advertisers), Google still has a strong control over automated advertising.

Google ranks high in overall performance, reporting capabilities, ease of use, and the ability to root out bad advertising and advertising fraud. When it comes to business on the sales side, Google’s score is always higher than Amazon’s for a variety of services – monetization capacity, auction dynamics, and fraud prevention.

This is even more the reason why publishers and sellers must continue to use Google to earn.

While Google and Amazon seem to be clear winners, let’s not forget that there are many other supply-side platforms available to publishers. And from recent studies, it looks like these other SSPs are only a few percent behind these tech giants.

perception of SSP ads

source: AdExchanger

SSP platforms like AppNexus, OpenX are slowly climbing to the top. While Google and Amazon are known to operate in their walled garden, other SSPs kidnap publishers with their transparent and customized services.

Back on the publisher side, with Amazon Publisher Services, publishers have one more way to integrate with server-side header bidding. And in the case of Head Bidding, we know that the greater the demand, the better the profit. Therefore, Amazon joining the league, along with Google and other SSPs, means a better earning opportunity.

Rate article