When you create anything on Roblox, you get a percentage on every transaction you participate in. There are up to three stakeholders in each of the trades listed in How To Make Robux Profit (except commitment-based payouts:
Roblox enables you to create content and experiences without upfront costs and motivates you with the right economic structure. When you build on Roblox you get the following benefits:
There are no upfront costs at Roblox. On other platforms, you incur expenses such as storage, hosting, and infrastructure before you even start building or earning money. You start building for free on Roblox and only get billed when you start earning money. You get about 27% of the revenue generated by your content and experiences.
There are no additional fees or steps. Roblox works as economically as possible and uses its share of earnings to pay for all tools, services, support, fees, operating costs, and research and development costs.
There are no significant acquisition costs. Gaining experience in Roblox is much more profitable than off-platform. Developers can take advantage of our organic channels, our network effect and extremely profitable advertising on the platform.
Cash Payout Structure
As of June 2021, 1.3 million creators and developers are earning Robux (our platform’s currency) and are on track to earn $ 500 million in 2021. On average, Roblox pays developers and developers around 27 cents per dollar spent.
The chart below shows the estimated use of every dollar spent on Roblox. Please note that the chart does not reflect our expenses as disclosed in our GAAP financial statements.
This reflects the payment processing fees associated with all Robux () purchases. These fees are paid directly to Apple (iOS), Google and Amazon (Android), and Microsoft (Xbox and Microsoft Store). These costs also include handling fees associated with other payment methods such as credit card or PayPal, as well as the costs associated with the sale of our prepaid cards.
These costs relate to the maintenance of the Roblox servers used by all Roblox environments, as well as platform-wide customer support, user and experience moderation, and user acquisition.
These costs relate to future investment in the Roblox platform as well as ongoing research and development.
This percentage is the experience owner’s earnings per transaction, before any developer spend on the Roblox platform. A developer share of the profits may vary. Eligible developers can make withdrawals through our Developer Exchange program at an exchange rate set by Roblox.
Developers also receive additional Robux for building an immersive experience. Roblox calculates the payout based on the share of time a Premium subscriber spends on your experience. These commitment based payouts happen automatically as a way to reward engaging experiences. This percentage reflects the average of our platform, although the actual percentage of earnings from EBP may vary from experience to experience depending on the level of engagement with the experience.
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What is Roblox?
Roblox has been around since 2004, but is often overshadowed by the more popular and easier to understand Minecraft. Bought by Microsoft in 2014 for a relatively paltry $ 3,500.5 billion, Minecraft players create and explore pixelated worlds and share them with friends. In Roblox, players can create and share entire games – or play any of the millions of games created by other members of the community.
Some of the most popular games include My Restaurant, which lets you build and run your own restaurant, Theme Park Tycoon 2, a Rollercoaster Tycoon game, or Tower Defense Simulator, which lets you fight waves of enemies with your friends.
In 2020, Roblox had 32.6 million daily active users, playing an average of 2.6 hours a day on PCs, game consoles and mobile devices. By comparison, the popular and widely commented Fortnite game only has around 25 million active daily users.
What is the reason for this success?
Not just a game, but a game design playground
Roblox is ultimately a playground for game design.
Using Roblox Studio, anyone can create virtual worlds and games that can then be easily released on the Roblox platform, instantly becoming available to millions of players.
This user-generated content can then be played by other players. Roblox has a built-in system for making small purchases on the platform and the developers receive 30% of the revenue. In 2020, Roblox thus disbursed $ 328.7 million.
Last year, rapper Lil Nas X used the Roblox platform to host a virtual concert that attracted over 30 million visitors. Roblox
Some creators earn as much as $ 50,000 per month. In 2020, according to Roblox, there were over 300 creators who made over $ 100,000.
Roblox’s optimistic market valuation is based on the sheer number of developers growing on its platform: as much as 20 million per year. While most games can go in and out of style quickly, the Roblox developer community will continue to release new content. This is great for Roblox, who uses what gaming expert Julian Kucklich calls “uncertain fun” from developers.
The massive valuation and outstanding success of Roblox is in part due to the number of children hoping to earn gold in the games. However, the children cannot organize themselves for better working conditions; in fact, adults in the gaming industry have trouble reaching a quorum for association.
The other stuff
While most of Roblox’s revenue comes from the Robux transactions, the rest of its revenue comes from three other areas:
Currently, Roblox has advertising deals with Disney’s Marvel, Lego, and AT & T’s Warner Bros. It also has partners Toys’R’Us and Walmart that are able to sell Roblox branded products with revenue from licensing agreements. He also has plans to host virtual live events, doing so in collaboration with Lil Nas X earlier this year.
When it comes to royalties, Roblox allows developers to retain full copyright on their intellectual property (IP). However, it retains the right to license the developer’s products and collect royalties whenever the developer’s IP address is displayed on a website, someone else’s forum, etc.
While these three revenue streams aren’t delivering much in terms of overall revenue at the moment, they do give Roblox the opportunity to continue earning in a variety of areas in the future.